Drawing viewers to your website is one thing, but having the ability to keep them there is a different story entirely. Often times people will go onto a site, only to leave it moments later and this is exactly what you want to avoid. Although this can happen for many different reasons, one main factor is simply the viewer’s lack of interest. This is why having a video player on your website is so beneficial. With the right website video player, you can lower your homepage bounce rate and maintain traffic.
Why Is Lowering the Bounce Rate is Important?
Your whole aim in building a website is to grow your business, increase revenue and expand your customer base. In order to do this, you must keep the interest of viewers long enough to let them know what your business is about and what products you offer. If people are too quick to leave, then you can be almost certain that those viewers will not translate into customers. Therefore, you should do all you can to lower the bounce rate.
Update Your Website
As people get more involved and interested in technology and graphics, it is important that your website keeps up with them. A simple webpage that explains products and your company’s mission statement are good. However, people are looking for something unique and catchy. Therefore, you need something that will make you stand out.
You can accomplish this by adding a video player generator on your site. There are many different video players you can choose from that will enhance your website. Plus, many video players allow you to choose a skin that will match the color and theme of your website. By enhancing your site you can effectively gain the interest of viewers and keep them on your site longer.
Captivate Your Audience
To get the most out of your website video player, the video should captivate your audience. As soon as the video begins to play it needs to capture their attention. When you produce your videos, always keep the consumer in mind. Knowing certain aspects about your audience is important such as their age, gender and 
demographical locations. By knowing your audience, you can be sure to add video content in such a way that will effectively capture their attention.
Engage Your Audience
People like to be engaged when they are online. It makes them feel important and adds a personal touch to their online activities. This same concept should apply to your videos as well. With interactive applications you can easily engage your audience and get them involved. With additions such as text boxes and slide out bars, they can learn more about specific products that interest them. This will provide them with the information they need in a fun and entertaining way. For this reason, the viewer will remain interested and in turn will stay on your page longer.
Call to Action
Interactive applications also provide the crucial call to action functions you need to make your business grow. With embedded links on your video, the viewer can interact with your company immediately with just a simple click of a button. These applications make it simple for your viewers to make purchases, sign up for newsletters, contact you or register for services.
Now that you have read how adding a website video player can lower your bounce rate, what are you waiting for? Add a video player today and watch as your bounce rate decreases and your revenue increases. What benefits would you expect by adding a video player on your site?
Image #1 sourced from (webappers.com)
Image #2 sourced from (vector-eps.com)
